Aria Social Media Marketing & Promotions can help your business be more recognized, on the web or in print media.   Aria can target customers in your industry and beyond, engage your customers on a more personal level, branding your business and fostering lasting relationships with the consumers.

Social Media Marketing is not just about advertising or having a couple of channels and profiles – social media is about socializing!  It is about creating a genuine and lasting presence in the social web that embeds your content and brand into the places where consumers are congregating and sharing.  It’s about creating never-ending streams of content that people care about, tapping into their passions and connecting to them in ways that last a lifetime.  Furthermore, it is about ROI! (Return on investment)

Small independent businesses work hard to bring in customers/clients.  Most independent businesses have small staffs that are working on the day to day things that need to be done with the customers, and they don’t have time or the high dollars to advertise efficiently or creatively.  Aria can help design a program to add awareness in your community of your presence with the results of increased revenue. 

This new way of advertising and branding your business takes a bit more time to develop, but you are turning your customers/clients into real people and engaging them one on one.  You can respond to problems instantly when something occurs negatively, help gather the information your customer/client might need and others, then, can see how you communicate with them in a positive realm. 

There are many different social media outlets.  Aria will design a program that is right for your business and budget.  The first step is to meet with an Aria Specialist and establish what goals you are looking for and how to grow your business with the tools Aria has to offer.  Whether you are a business to business (B2B) or business to customer (B2C) entity, Aria can find ways to help you brand your independent business with the least amount of dollars.

Mary Ellen Aria has owned Aria Booksellers since 2002.  She has a Bachelor’s Degree in Retail/Business, managed a cosmetic counter for 6 years, worked as a Sales Service Rep. in the auto industry for 11 years, taught Spanish to elementary and middle school students for 6 years, and in the last two years since the bookstore brick and mortar closed down, has developed and enhanced her book business online in an extremely competitive market and has kept her head above water by using social media marketing.  Her creativeness in marketing comes naturally and started back in college when she worked on engaging the student body to come together for entertainment.  It moved on in her early career in cosmetics with unique events, then in her community to raise money for schools, The Opera House, and then ultimately putting on large scale events for the community. 

Creating social media engagement programs that foster lasting connections with the

right consumers who want to engage with your brand.

Social media marketing programs help build a client’s social community by managing communications on a day-to-day basis.  Many small businesses do some sort of offline advertising like radio, print or cable.  Social Marketing allows increased trust in your business by your clients joining the community, engaging themselves in your product and often purchasing your product later.  Social Media Marketing has its own ecosystem by customizing messages that ensures a positive response on a more personal level. 

Building a community is only the first step in the Social Media world.  Using it to drive sales is what it is about.  Bring excitement in your community by creating a contest, offering discounts, giving facts about your business, and creating an organic buzz that can cause your business to go viral.  

To set up your Social Media buzz today, contact:

Mary Ellen Aria

Social Media Marketing Specialist

517-548-5577

ariabooksellers@comcast.net